5 signs that
an area is up and coming
People believe that art galleries and theatres are more important indicators
of an ‘up-and-coming’ area than the arrival of high street brand
names like Gap and Books etc., according to a new survey.
29% of people polled saw such cultural amenities as the most important heralds
of an improving area, followed by signs of property developers moving in.
However, the top of the list was occupied by a wish to see bright, outdoor
cafés and restaurants.
TV property guru Phil Spencer says that they beat out demand for more traditional
hostelries. “Light and airy cafés and outdoor living is becoming
more desirable than smoky, dark pubs.”
The survey – carried out for The One account – showed some regional
variation in what people saw as give-away signals – 35% of the Welsh
put property developers at the top of the list, whereas 41% of East Anglians
were impressed by brand names on the high street.
Up-and-coming indicators for home owners:
1. Outdoor cafés and restaurants
2. Arts centres, e.g. galleries, theatres
3. Property developers coming to the area
4. Brand names e.g. Gap, PizzaExpress moving in
5. A good quality book shop e.g. Books Etc
Source: The One Account – 1000 UK homeowners polled by telephone in
May 2004
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